Logos are for nonprofits, too!

Besides deciding on an appropriate name for your nonprofit organization, nothing is more important than your logo. A good logo can establish the identity of a company and is important in making the company known and keeping it known by the public. In this age of advertising and brand recognition, the logo of a nonprofit must be exceptional to stand out...

It is used in advertising, public relations, on your website and all your printed material. A logo can be a valuable asset. Don't be fooled into thinking that logos are only for the for-profit world. First impressions count and this is just as true for a nonprofit organization. Your logo needs to convey a positive picture, e.g solid, sturdy and trustworthy. A unique Company Logo Design will not only tell people what and who you are but it will set you apart from the competition. Think, for instance, of the logos of nonprofits such as the cross of the American Red Cross, the red shield of the Salvation Army, or the WWF of the World Wildlife Fund.

Large nonprofit organizations, like their corporate counterparts, have long recognized the value of branding. Now, small groups are picking up on the importance of standing out from the charitable crowd. Nearly 1.4 million nonprofits are competing for dollars in the United States. A good logo will help to convey a trustworthy cause to donors - and make it easy to distinguish their envelopes from the daily round of junk mail.

Your logo should look different than other logos—especially those who share your same market space or prospect base. Don't make the mistake of thinking that since you are a nonprofit, you don't need to spend time and resources to create a memorable logo. Simply using a piece of 'clip art' can harm your image and branding efforts. If you don't look professional in your branding, why would people choose to support you - they may think you'll be gone in a week. Creating an effective and classic logo that will "age" well is as important in the nonprofit world as it is in the business world. A good logo will pay for itself many times over. A good logo can level the playing field for a nonprofit, no matter how small!

Through the MSNTAP.org program Wolf Valley Creative Services is offering 10% discount on professional custom logo design to members of the Center for Nonprofits.  To find out more visit us on-line at Wolf Valley Creative Services.